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Google Ads management · Hertfordshire

Turn local Google searches into tracked enquiries.

I build and manage the whole path: Google Search Ads, a dedicated landing page, call and form tracking, and ongoing optimisation for local-service businesses.

  • £1,500 setup
  • £595/month
  • Recommended ad budget: £1,500/month
Request my lead review

No obligation. I'll review the fit and reply within 24 hours.

One joined-up acquisition path

From search to enquiry—without the gaps.

Ads cannot rescue a confusing page, and a good landing page cannot help if nobody qualified sees it. The Lead Engine treats the complete journey as one system.

  1. 01

    Local search

    A customer searches for the service you provide.

  2. 02

    Relevant ad

    A focused Search ad matches their location and intent.

  3. 03

    Landing page

    A dedicated page answers the question and earns the enquiry.

  4. 04

    Tracked lead

    Calls and forms are measured, notified, and used to improve the campaign.

Built as a system

What the Lead Engine includes

One person owns the campaign, landing page, tracking, and optimisation—so there is no agency blaming the website and no developer blaming the ads.

  • Keyword and competitor research
  • Google Search campaign build
  • Campaign and ad-group structure
  • Search ad copy
  • Negative keyword strategy
  • Location and schedule targeting
  • One dedicated conversion landing page
  • Call and form conversion tracking
  • Lead notifications
  • Ongoing bids, search terms, and copy optimisation
  • Plain-English monthly review

Transparent pricing

Choose the right starting point.

Your Google budget is always separate and paid directly to Google. Both management packages begin with three months, then continue monthly.

Recommended

Complete acquisition system

Local Lead Engine

£1,500 setup

+ £595/month management

  • ✓ Everything needed to build and manage Google Search campaigns
  • ✓ One dedicated conversion landing page
  • ✓ Call and form tracking with lead notifications
  • ✓ Best when the existing website should not control campaign performance
Request a review

For conversion-ready websites

Ads Management

£750 setup

+ £450/month management

  • ✓ Search campaign setup and ongoing optimisation
  • ✓ Conversion tracking review and configuration
  • ✓ Uses your existing website—no landing page included
  • ✓ Offered only after a conversion-readiness review
Check my website

I usually recommend an initial Google Ads budget of at least £1,500/month—about £50/day—so there is enough activity to test, measure, and improve the campaign. You pay this directly to Google, and it remains separate from my fees.

A measured launch, not a switch-and-hope campaign.

  1. 01

    Check the economics

    We review your service, locations, customer value, search demand, and lead capacity before recommending a launch.

  2. 02

    Build the system

    I create the campaign, ads, landing page, and measurement setup as one joined-up acquisition path.

  3. 03

    Test every conversion

    Calls, forms, notifications, and campaign attribution are checked before traffic is switched on.

  4. 04

    Learn and optimise

    Search terms, lead quality, costs, and conversion behaviour guide each round of improvements.

A good fit if…

The economics and follow-up are ready.

  • You sell a local service with meaningful customer or job value
  • You can answer and follow up new enquiries promptly
  • You have a workable test budget—often around £1,500 per month for a local campaign
  • You want calls, forms, or bookings measured properly

Probably not a fit if…

You need certainty before the evidence.

  • You need guaranteed lead numbers before any market data exists
  • You want the cheapest possible clicks rather than qualified enquiries
  • You cannot currently take on more customers
  • You are unwilling to allow an initial three-month learning period

What gets measured

Optimise for enquiries, not vanity metrics.

Clicks and impressions help diagnose a campaign, but they are not the business outcome. The useful conversation is about conversion volume, lead quality, cost, and what happens after the enquiry arrives.

Tracked phone calls
Tracked form enquiries
Cost per conversion
Search terms producing leads
Landing-page conversion rate
Qualified-lead feedback

Clear ownership

Your account. Your data. Direct access to me.

Your business owns the Google Ads account, billing relationship, campaign history, and data. You pay Google directly. Strategy, build, landing-page work, tracking, and optimisation are handled by Harry Zachariou—not passed between departments.

  • No percentage markup on Google spend
  • No hidden media budget
  • No outsourced account manager
  • No guaranteed-results theatre
  • Clear three-month starting period

Straight answers

Google Ads FAQs

Is the Google Ads budget included in your fee?

No. You pay Google directly from your own account. The setup and management fees cover campaign strategy, build, tracking, landing-page work, and ongoing optimisation.

What Google Ads budget do I need?

I usually recommend an initial budget of at least £1,500 per month—about £50 per day—so there is enough activity to test, measure, and improve a local campaign. A smaller budget may suit a lower-cost or tightly targeted market, but it can take longer to gather useful evidence. The right figure depends on search demand, click costs, locations, and the value of a qualified enquiry.

What is included in the Local Lead Engine?

It includes Google Search campaign setup, keyword and competitor research, ad copy, negative keywords, location targeting, one dedicated conversion landing page, call and form tracking, lead notifications, and ongoing optimisation.

When is Ads Management the better option?

Ads Management is suitable when your existing website already has a strong service page, a clear enquiry path, fast mobile performance, and reliable conversion tracking. I confirm that through a conversion-readiness review before offering that package.

Who owns the Google Ads account and campaign data?

You do. The account, billing relationship, campaign history, and data stay under your business. I work with the access needed to build and manage the campaigns.

How long is the commitment?

Both packages begin with a three-month optimisation period and then continue monthly. Search campaigns need enough time to collect useful conversion data and improve without making decisions from a handful of clicks.

Can you guarantee a number of leads?

No responsible Google Ads manager can guarantee lead volume or return before seeing the market and conversion data. I can guarantee transparent setup, accurate tracking, clear reporting, and active optimisation against agreed business goals.

No-obligation review

Is the Lead Engine viable for your business?

Share the service, locations, budget, and lead capacity. I'll review the fit and reply within 24 hours with a clear recommendation.

Google spend stays on your card.

Your account and data stay yours.

No promise of results before the evidence.

Ready

No obligation. Your Google Ads budget is paid directly to Google and is separate from management fees.